What's the point?

MCMSunday, May 29, 2005
This post is from a version of my blog with inconsistent timestamps: evidently I was very good at defining 'modified' dates, but not 'created' dates. As such, I can't be sure when the content was actually written. Sorry!

Why do a series package in 36 hours? Why sell a show on eBay? Why expose oneself to a world of hurt for something as trivial as this?

Well, really, why not?

Making a series the usual way can take one of two very general routes: a) You come up with an idea, develop it with friends for months, and then maybe sell it to a production company for a small amount of money only to have it shelved indefinitely. b) You develop an idea with a production company for actual money, and they take your hard work and fight an uphill battle to sell it.

Either way, you are probably not going to own the show, it's probably not going to be known outside your little circle of friends, and chances are you've invested months of your time into doing something you'll never get to touch again.

So given those facts, why not make it in 36 hours, advertise it like hell and sell it to the highest bidder on the open market? No contracts, secretive meetings, back-and-forthings. We make it, you buy it, end of story.

Prior Art

Complete disclosure: the brilliant lads at 24 Hour Dotcom executed a plan similar to this just a few days ago, and although they didn't become millionaires as I think many predicted, they did an amazing job showing how a little oddity can go a long way. They are apparently launching another project called "24 Day Dotcom" in July, so be sure to check that out as well!

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